WTF?

Can someone please explain to me why, as of 12:35 PM, 12 of the 24 bestselling items in Amazon's apparel section have to do with Pepsi? I mean, am I supposed to believe that this:

is the most popular apparel item on the site?
P.S. OK, apparently, they're having some sort of deal with "Pepsi Points," but come on people, at least go for the beach towel. Also, please think about your life.